The headline of a landing page is essentially the most important thing. It’s what convinces people to continue reading and it basically gives them an idea of what they’re going to find on the rest of the page. Here are 4 things that should definitely be included in your landing pages:

1. Page Headlines Should Match Ad Copy

A successful ad campaign is based around targeting and relevant keywords and phrases that will be searched by potential customers. If you use those words or phrases as part of your headline, there’s a higher chance that it’ll match up with someone who saw the ads and were interested enough to click through. This way, potential customers can see exactly what kind of product they’ll get if they buy from you as well as make sure it matches up with what they want. An example of a headline that matches the ads would be “The Ultimate Guide to YouTube Channel Growth”.

2. Clear and Concise Headlines

If your landing page has a lot of potential customers, you’re going to want to make sure there aren’t any unnecessary words or fluff that could slow them down from getting into your site or reading through your content. You should keep headlines as clear, concise, and easy to read as possible without any irrelevant verbiage tacking on information about how awesome you are because you’ll have plenty of time for that later on. For an example, take a look at this line from Amazon’s homepage: “Amazon Is Trying To Take Over The World” vs “Here’s Why Amazon Will Be Huge.” Both headlines contain the phrase ‘Amazon,’ but the latter however is more concise and direct.

3. Use a Strong Call to Action

You can’t expect your customers to do all the work for you, so make sure that when they get into your landing page you’re ready to pounce with a clear call-to-action that will push them through the funnel. There are many different types of [insert call-to-action here]s that can be used in order to get consumers interested in buying from you, such as creating urgency by having limited time offers or promoting prices that will only be available for a short amount of time until they expire. No matter what type of [insert call-to-action here] you decide on, make sure that it’s noticeable and conveys a sense of urgency to your customer so they don’t leave the page.

4. Use Images and Videos That Relate to the Copy

Objects in images tend to be much more interesting than objects in text, because our brains have evolved over millennia to remember visuals better than words. This is why infographics can be such an effective marketing tool as well as viral content online – as seen with the Dollar Shave Club video above which now has over 2 million views. You want your landing page to have tons of visual content that helps explain the product or service that you’re selling, whether it be through informative images, videos, flowcharts, or illustrations.

5. Avoid Distractions and Clutter

If you look at the most successful landing pages out there, you’ll notice that they all have one thing in common: There is nothing but the essential elements of the page in plain sight. And by “essential,” we mean things like logos and CTAs and headlines and images and so on, not just text links without background color or images floating arbitrarily around the screen.

6. Don’t Forget Mobile Optimization! [Yes it should be capitalized]

There’s a reason why Twitter created an entirely new version of its site for mobile users: When people are using their smartphones or tablets, they don’t want to miss out on anything important going on with your business .

6. CTA Placement and Design Is About More than Just Aesthetics — It’s About Conversion! [I should be capitalized]

Of course, there are certain design elements that you should not play with: For example, the placement of your call to action and logo don’t change, so it’s probably best if you keep them in the same spot on every page. If you thought about changing them for some reason (and we’re not advocating that in any way), just know that this could affect your conversion rates negatively.

If you’re looking for a website design company that will work with your needs, Pixel Street is the place to come. We have experts in all aspects of business and know how important it is that our expertise covers every detail!